Product Designer
[Feb 2019 - Present]

• Participated in and contributed to research and insight gathering
• Lead and participated in design thinking exercises & workshops
• Created user flows, sitemaps, and wireframes
• Developed prototypes at various levels of fidelty
• Created design systems and defined style guides
• Expert understanding of branding, UI design, and systems design
• Designed marketing content, such as social posts and brochures
• Collaborated with engineers in crafing web and mobile experiences
• Contributed to the overall design culture

UX/UI Designer
[Oct 2017 - Jan 2018]

• Conducted phone and in-person interviews
• Developed affinity diagram and user personas
• Developed wireframes and prototypes
• Redesigned website architecture and UI design
• Developed Unbounce landing pages
• Designed creative assets such as case studies and social content for the marketing & social team
• Designed sales and pitch decks for the sales team
• Designed a fresh look to a series of eBooks

Co-founder/Product Designer
[Jan 2016 - Jul 2017]

• Lead To Win (LTW) Cohort
• Conducted user research and interviews with target audience
• Created persona based user flows
• Defined information architecture
• Designed wireframes and high fidelty screens
• Developed Invision and Principle Prototypes
• Conducted moderated usability tests
• Collaborated with developers throughout the software development lifecycle
• Managed client relationships and ensured the quality of deliverables